A frequently cited challenge to expanding coverage of safe-water technologies is the lack
of awareness about water-quality issues or the risk of disease from untreated drinking
water. Everyone likes clear water, but the message that clear water may be unsafe is often
lost. Expansion of NGO- and government-led awareness campaigns, innovative social marketing
programs, health education, and advertising campaigns have all been used to raise
consumer awareness

Consumers of safe-water products and services have social and behavioral attitudes that
influence their decisions about the water they drink. Acceptability of some technologies or
services may be poor if their use requires a change in habits or introduces time or resource
demands, such as fetching more water from a kiosk or back-flushing a filter. Some efforts
to expand coverage of safe-water interventions have failed due to lack of understanding of
the target population or market segment’s behavioral attitudes.

Awareness is particularly a problem in rural areas, where people strongly believe,
and often correctly, that their water source is clean. However, many people do
not appreciate the possibility of water recontamination between source and use.
Traditionally water purification has been considered as an emergency measure
which is discontinued as soon as the emergency is over. For example: the doctor
recommends giving boiled water when a child is sick or the government agencies
distribute chlorine tablets after floods or cyclones

People must see water quality as a problem before they will act on it. Promotion of water
treatment to individuals who typically do not treat their water presents a fundamental
behavior-change challenge. But for those who do treat their water, treatment via another—
easier or less costly—method may present advantages over the method they currently
use (usually, boiling). They generally are the first accepters of novel safe-water methods,
devices, or services that present real and clear advantages over existing practices.

Now, Water unsafe isn’t not problem for people in rural,very easy to used it, save more cost, time very cheap prices. This Aquatabs® and Flogenic products already had in Our country (Cambodia).

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